Media Rates

Specs:

Listed below are the general ad specifications NLHN. If you have any questions not covered in the below information, please feel free to contact one of our sales representatives.

728x90 Banners

728x90

Dimensions: 728w x 90h pixels. Format: Jpeg, gif, .swf or any third party tags Size: 40 KB max Link Information: Every swf file must have both a working URL and a text alternative URL. Animation: Animated gif and swf are accepted, with a gif 3 loop max, and a swf unlimited

160x600 Wide Skyscrapers

160 x 600 / 120x600 Wide Skyscrapers

Dimensions: 160w x 600h pixels. / 120w x 600h. Format: Jpeg, gif, .swf or any third party tags Size: 40 KB max Link Information: Every swf file must have both a working URL and a text alternative  URL. Animation: Animated gif and swf are accepted, with a gif 3 loop max, and a swf unlimited

300x250 Box

300 x 250

Dimensions: 300w x 250h pixels. Format: Jpeg, gif, .swf or any third party tags Size: 40 KB max Link Information: Every swf file must have both a working URL and a text alternative  URL. Animation: Animated gif and swf are accepted, with a gif 3 loop max, and a swf unlimited

HTML/Javascript We can support HTML banners, including HTML with JavaScript. If you want to use an HTML ad containing a form, please use this template, which meets our specs. All elements of the ad must be hosted on FHM servers, with the exception of CGI scripts, which must be tested and hosted on the destination site prior to sending the ad to FHMUS.com. All graphics included in the ad should have full paths (e.g., http://www.xyz.com/top.gif) Query strings cannot contain fields called "SID" or "clickURL". If an HTML form is used, the FORM tag should include the following parameters: METHOD="GET" (All information passed to a remote site will be in "GET" format. Most CGI scripts can handle both GET and POST methods, but some cannot, so be sure your developer is aware of this spec.) a valid ACTION tag TARGET="_top" FORM tags should live within TABLE tags. An enclosing table should surround the entire ad. Additional Flash Specifications Query strings cannot contain fields called "SID" or "clickURL". User must prompt sound Max 400 frames @ of 12fps max and must stop at or before 400 frames Flash versions 4-6 FSCommands are not supported We suggest you include the .fla file (with fonts) with the .swf Must include alternate 15k 468x60 animated gif No additional movies may be loaded into the creative Flash Tracking Performance of the flash ad until will be measured similarly to other ad units, using the common metrics of "impressions" and "clicks". Turnaround time Please allow 3-5 working days for the creative to be tested and approved. Each creative is reviewed on a case-by-case basis. Questions and Technical Support If you are creating ad units and have any questions please e-mail us at traffic@nationallampoon.com Third Party Serving Third Party serving by approved vendors only and needs to be evaluated on a case by case basis. Third party ad servers will be reviewed before we will accept fragments to run. We reserve the right to remove creative at any time if we encounter performance problems. Rich Media NLHN can accept most types of rich media including Unicast, Eyeblaster, etc. Contact your salesperson for more details. Ad Sales: For more information about any of the opportunities at NLHN, please email John Abraham <jabraham@nationallampoon.com> Michael Klein <mklein@nationallampoon.com>